Imagine a group of potential clients and competitors physically meeting in one locale for the purpose of doing business and making new contacts. Now imagine that your company decides to pass on the opportunity. There is no logical reason for any company that is interested in boosting sales to miss out. The benefits of a carefully selected trade show that caters to your potential clients are many. Below are just a few of the top contenders. Continue reading
There are tangible benefits for companies that incorporate trade shows into their marketing plan. While there are costs associated with participating in a trade show, strategically selecting trade shows based on the quality of likely contacts means that the benefits will far outweigh the costs involved. As is true for any marketing activity, the ROI must justify the effort. Since trade shows offer a superior forum for doing business, it is important to recognize that simply showing up at a trade show does not guarantee a profitable experience. Preparation is key for maximizing the opportunity. Continue reading
You can’t match the value of trade shows in the business world when it comes to boosting employee morale.
As a sales professional for a large personal electronics distributor, I like going to trade shows. My team members and I regularly operate a booth at many of the larger consumer electronics trade shows and I can tell you that having the opportunity to attend these shows is one of the main reasons I have remained employed with my current employer for so many years. Presenting at a trade show gives me the opportunity to see and compare all of the latest and greatest technology all under one roof-including seeing it in action and having the opportunity to get up close and personal with all the newest gadgets, allows us to attend educational seminars, and gives us access to one of the largest networking opportunities available in a non competitive environment. Continue reading
A lot can change in a year … what can you expect in 2014 from the trade show industry? Each year presents a different set of challenges and opportunities for businesses and the trade show industry as a whole. In order to help exhibitors prepare for the upcoming year, the Trade show Suppliers Blog offers an insider’s look into the trade show industry and the analyses of what to expect from the year ahead.
In an interview conducted by ExpoWeb.com, most of the organizers of major trade shows are optimistic about the trade show industry as a whole and have a keen interest to emphasize live shows and new technologies in 2014. The three year forecast provided in the 2012 CEIR Index Report continues to reflect overall growth for tradeshows as long as the American economy continues to strengthen. In 2013, most large trade shows have averaged between 1050 and 1100 exhibitors and the top organizers predict that many new companies will enter the trade show arena in 2014. Continue reading
As the leading sales executive for a global communications company, Steven Childers is often approached by junior members of the sales team for advice and mentoring. One of the questions he is asked regularly is why he embraces the trade show circuit. Other veteran sales team members, like Dave Reynolds, saw trade shows as a complete waste of time and only attended them when his attendance was required.
Dave relies heavily upon tried and true methods for generating sales volume: cold calling, prospecting, and creating presentations, over trade show attendance, which has met with moderate success. He seems to have no trouble making his numbers at the end of each month, but spends twice as much time landing the sales he needs. Continue reading
As 2013 slowly winds to a close, we wanted to take some time to reflect on the economy, the trade show industry as a whole and on some of the topics we’ve visited over the past year. Today, the economy is stronger than where we began in early January. Business owners have seen an increase in their sales month over month during 2013 and 2014 is expected to be even better.
According to Council of Economic Advisors, the economy continues to recover. And as it does, trade shows will become increasingly important to businesses looking to capture their share of the pie. This was our inspiration for this blog and remains so today. We wanted to offer businesses a way to maximize the effectiveness of their trade show booths and presentations. Continue reading
If you are planning on utilizing trade show events to promote your business, you need to understand just how important it is to follow up once the show is over. Many business owners fail to follow up because they get busy or they don’t feel like it is worth the time. They are missing out on a huge opportunity – and possibly one of the biggest ways to succeed from a tradeshow.
I recently spoke with a gentleman who had given up on tradeshows. Dan was an insurance provider who had booked a table at a few events, but decided it wasn’t the right tool for him. I asked him why he felt that way, he explained that he was never able to sign anyone up at these shows. I asked him if he had a way to collect leads that he could follow up with after the show. Continue reading
You could have the most exciting event of the year, but without proper pre-event marketing during your planning – it is not likely to be as successful as you hoped. Getting the word out before the big day is a huge part of the event planning process. Without doing the legwork beforehand, you could end up with an empty venue and frustrated vendors.
While attending a recent event I overheard a vendor talking about one of the trade shows they had previously purchased a booth at. The vendor’s name was Ruth, and she was a work at home mom with a direct sales business. She had paid $250 for a table at a women’s show that promised to be a huge success. Ruth went into the event with high hopes, and an empty wallet. While the cost of the table was reasonable, Ruth was just starting out in her business and didn’t have a lot of money to invest in shows like this one. She had spent weeks preparing for the big day, and spent all of the money she could to prepare samples and brochures. When the women’s show finally arrived, she spent 5 hours at her booth and only had a handful of people walked by. The foot traffic through the event was extremely low, and unfortunately she did not make any sales that day. The $250 table fee was a complete loss. Continue reading
It is estimated that there are over 4,000 trade shows in both Canada and the U.S. every single year. That number continues to grow year after year. With numbers as large as these, it’s no wonder that these trade show companies pay large sums for beautiful exhibit halls and luxurious locations. They’re hoping to win more exposure and generate more money for their own objectives. Trade show venues compete to stand out among competitive shows. This is how they get a large number of attendees and vendors to continue to return to their events year after year.
Convention Insider is one of the biggest online resources helping event planners to prepare for conventions and trade shows, as well as business events and conferences. Their valuable trade show tips and tricks are centrally located on their easy to navigate Convention Insider website. If you’re responsible for managing and running these types of large scale shows, you should check out this comprehensive directory that will help you find the right vendors and make your next big event a huge success. Continue reading
Many companies overlook just how important it is to train their staff before participating in a tradeshow. Tradeshows can range from fairly inexpensive – costing around a hundred dollars, to very expensive – costing vendors tens of thousands of dollars. For those investing larger sums of money making sure their staff is knowledgeable and comfortable in their role at a tradeshow is a must to ensure your investment is not wasted.
Booking a booth or table at a trade show can give your business a huge boost in leads and sales. In order to be successful, your staff needs to be trained and prepared for things that might take place.
There are several businesses that provide a cost-effective training solution to help get your staff ready for your next trade show. One is RC Thomas Company, who specializes in the development of a trade show marketing plan. Another popular trade show training company is The Hill Group, which aims to help you get more qualified visitors at your next trade show. Both of these consulting firms provide professional advice to help you get the best ROI from your event. Continue reading