How to design a Trade Show Booth

Trade shows are an invaluable way to not only pitch products and services to targeted audiences, but are also an invaluable way to help build brand identity. Face to face interaction with potential customers is a great way to build a good relationship with customers. However, in order to do this, you have to be able to draw your audience in.

booth displayIn order to grab the eye of your target audience, you have to build an eye catching trade show booth. And while there are a number of people who have different opinions about what makes a quality trade show booth, the truth is that there is no cookie cutter method for creating the perfect trade show booth for your needs. The goal of your trade show booth design is to draw customers in and help build brand identity. Here are a few things you should consider before building your booth. Continue reading

What Are You Leaving on the Table By Not Attending Trade Shows?

When it comes to drumming up business for your business, what advertising methods are you using? Most companies rely heavily on their digital marketing campaigns, leaving little resources available for more traditional, old school techniques. However, do you know what you’re leaving on the table?

Tradeshows In today’s instant gratification business environment where bigger and faster automatically means better, most companies are spending time working on building up their online presence. They spend time on social media, optimizing their websites and blasting customers with direct email campaigns. Why? The main reason is because more and more demographics prefer electronic advertising over traditional advertising and, to be honest, it’s cheaper and faster. However, veteran advertising executives continue to hold on to a few vestiges of the old school advertising ways and continue to embrace campaigns such as print ads and tradeshows. Why? Because they work. Continue reading

How to Create a Cost Effective Trade Show Booth That Will Land Sales

tradeshow-boothIf you are a company marketing expert who is looking for a way to create the perfect trade show display for the next big event on a limited budget, there are several things you need to consider.

Trade show displays of yore used to be a very expensive proposition, with companies throwing thousands upon thousands of dollars without much thought to the level of return on that investment that they are receiving. However, after the economic downturn, this just isn’t a practical approach to marketing and companies are scaling back. Continue reading

Trade Show Trends in 2014 That Will Continue in 2015

tradeshowsAs the 2014 trade show season comes to a close, many companies are already scrambling to figure out how to get ahead of the game for 2015. 2014 was an exciting year for trade shows in that there were a lot of new and innovative ideas on display during the 2014 season and 2015 promises more of the same.

Increased Engagement through New Media

The biggest concept on display this year was the introduction of new media as companies rushed to grab the attention of consumers. Interactive wallboards and other technological displays provided the wow factor that many consumers were looking for and were very successful in drawing in the crowds. Mobile apps have also become increasingly popular. One such app allows specific companies to track trade show goers and provided them with alerts regarding exhibitions they may be interested in and where those exhibits may be. Paper brochures and flyers have been replaced with interactive table presentations that free company reps to provide a more personal interaction with potential consumers rather than focusing on the pitch. Continue reading

Trends in Trade Show Dynamics for Tomorrow’s Exhibitors

trade showsTrade shows provide companies a unique opportunity to connect with their targeted consumers and provide them with a unique, interactive experience with new products that can make or break their revenues for the year. The key to the success of any company’s trade show experience is to attract the customers who will serve as the mouthpiece for their company. In order to do this, you have to create a trade show booth that will capture their attention. There are several emerging trends that promise to increase your face to face interactions with your target audience members. So, what elements should you be incorporating into your trade show booth this year?

Steady Growth in the Exhibition Industry Continues

First and foremost, while many companies are abandoning the trade show in favor of less resource intensive marketing efforts, it’s important to note that consumers are hitting trade shows at a much higher rate than previously expected As a matter of fact, the Center for Exhibition Industry Research has reported that attendance is actually exceeding initial projections, which means that those that take the time to attend trade shows will have the opportunity to reach many more people than in previous years. This trend has a direct impact in the return on investment that is the benchmark for marketing success.

What does this mean for your company? It means that you will be doing yourself a disservice by not attending a few trade shows this year. Continue reading

Using Technology Advances to Create a Better Trade Show Booth

trade show boothAdvances in technology are apparent in all industries, even in the trade show business. Advanced technology has given companies the ability to capture and retain the attention of customers across many different demographics. Some would even venture to say that its technology that brings us all together. In order to set their trade show booths out from all of the others on the floor at any given event, exhibitors are turning more and more to technology to give their booths some glitz and panache in order to bring potential customers in. Here are a few things that are currently hot right now in the trade show world.

Design trends

Long gone are the square boxes of the trade show booths of old. Today’s trade show booths are sleek and full of curves and architectural details. Many exhibitors will lay wooden floors over the concrete facility floors in order to add a touch of sophistication and warmth to their displays. Continue reading

Trade Show Sign Options

tradeshow-boothWhen a company is going to a trade show, they are usually trying to plan a booth that will catch the eye of the customer and cause him or her to spend an extended period of time at that booth. This is important because the amount of traffic that a booth receives is often directly tied to how successful the business is at a trade show. In order to make sure that customers take notice of a trade show booth, it is necessary to have stunning visuals. There are several different options available for trade show signs. Continue reading

Drawing the Right Kind of Attention to Your Trade Show Booth

Getting noticed on a trade show floor when surrounded by hundreds of other displays takes a bit of creative thinking. You have to have the right resources and tools, as well as an attractive booth display. However, your competitors and everyone around you will try to do the same thing, so here are a few things to keep in mind.


Trade Show Display Booth

One of the main things that draws people to booths is the promise of finding out what the latest and greatest technology is. If you keep a new product prominently displayed near the front of your booth, you are much more to draw attention than if you hide it away within. Make sure to use enough signs to draw attention from further out on the show floor. Another great approach is to make sure those manning the booth are high-energy, enthusiastic employees who can make others feel equally as excited about the product.

Tradeshow Signs

If you go the route of using custom signage, take the time to invest a few dollars more into getting signs with copy that turns heads is worth it. Not only will you attract more visitors, but the right signs can help to increase your conversion rates right from the get-go.

Tradeshow Personnel

While this isn’t strictly appearance related, ensuring you have the right personnel manning your booth is important. The point was briefly touched on early, but aside from having high-energy vendors, you have to make sure they are knowledgeable and well informed about the product. The right people at the booth can make all the difference in the world when it comes to making the sale.

Tradeshow Booth Display Pieces

So what kind of equipment can you set up in your booth to ensure a great display? There are several kinds, some more suitable for certain businesses more than others. For instance, if you’re selling books, putting banner stands of your most popular titles will be a better choice than a flag. However, if you’re selling technological equipment, then a hanging banner display, or even a fabric pop-up booth that clearly lays out the technology could be a great choice.

Besides those, there are dozens of other options, including display accessories, modular booths, poster frames, and more. The key to making the most of your booth is finding a great retailer that can supply you with what you need for a price that doesn’t break the budget. If you run an independent shop, saving money is important. If you work for another company,then finding a way to cut costs can only help your employer’s impression of you.

Making a good impression at trade shows can bring in a huge amount of business and win you multiple contracts. The key is knowing how to set up a booth and what to do to make it effective. Follow these few tips for some real success.

Types of Trade Show Signs

trade show boothWhen a person is going to a trade show, it is critical that his or her booth make a splash and stand out from all of the other booths. If it is not able to do this, then the booth will be lost in the shuffle and will receive a great deal less traffic than it would otherwise. One of the easiest ways to make sure that a booth stands out is to use a trade show display sign. There are many different types that can work for a variety of industries. Continue reading

Tradeshow Displays For Every Need

Trade shows are one of the most effective ways for your business to get a lot of exposure and for prospects to find out about your products and services. A recent market research study indicated that close to 100 percent of those who responded stated that trade shows were more helpful than other sources including visits from company reps, and about 50 percent bought a product or service after attending a trade show.


A business that exhibits at a national trade show could get 200 visitors a day. They may not all buy a product or service, but it’s your opportunity to make new contacts, and prospects get an initial impression of your company.

When you’re exhibiting at a trade show, your exhibit should reflect your company’s goals. If you’re new to the market, it’s important to create a favorable impression with your marketing display. Your display should effectively convey your marketing message to your target audience. If you want to get ahead of a competitor, it’s important to create a positive image.

You have a lot of options when it comes to setting up your booth at a tradeshow. Your display should be compelling, because that’s what attracts visitors. The printed graphics must be high quality to grab attention. Booths can be set up as a backdrop or can be a center island. Either way, the colors should be bold and bright, feature contrasting colors, and display a creative image. A well designed display is what customers remember.

Stretch fabric displays are the easiest and fastest booths to set up. For startups, tabletop booth displays are easy to set up and are great for the budget conscious. Matching table covers and throws are available in vibrant colors and prominently feature your logo. Folding panel display kits feature detachable graphics and are economical.

Stretch fabric walls and fabric rooms are the ideal business solution for trade shows. They’re inviting and are designed for easy traffic flow. You can set up a semi-private meeting space that’s fully printable.

Accessories designed to compliment your trade show display include display and accent lighting, handout literature holders, and tablet holders that allow customers and prospects to have interaction with you.

Your display should be easy to set up and take down, and compact enough for easy storage. Purchasing tradeshow displays are a smart choice for your business because they’re available in so many styles. Displays are available for every budget and they’re eye-catching so they attract customers and prospects.

One of the best things about purchasing tradeshow marketing displays, is that you can also buy in-store, outdoor advertising for storefronts, and marketing event displays. Marketing displays can be used for airports, chamber of commerce events, exhibits, marketing events, malls, and school events.

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