Trends in Trade Show Dynamics for Tomorrow’s Exhibitors

trade showsTrade shows provide companies a unique opportunity to connect with their targeted consumers and provide them with a unique, interactive experience with new products that can make or break their revenues for the year. The key to the success of any company’s trade show experience is to attract the customers who will serve as the mouthpiece for their company. In order to do this, you have to create a trade show booth that will capture their attention. There are several emerging trends that promise to increase your face to face interactions with your target audience members. So, what elements should you be incorporating into your trade show booth this year?

Steady Growth in the Exhibition Industry Continues

First and foremost, while many companies are abandoning the trade show in favor of less resource intensive marketing efforts, it’s important to note that consumers are hitting trade shows at a much higher rate than previously expected As a matter of fact, the Center for Exhibition Industry Research has reported that attendance is actually exceeding initial projections, which means that those that take the time to attend trade shows will have the opportunity to reach many more people than in previous years. This trend has a direct impact in the return on investment that is the benchmark for marketing success.

What does this mean for your company? It means that you will be doing yourself a disservice by not attending a few trade shows this year. Continue reading

Using Technology Advances to Create a Better Trade Show Booth

trade show boothAdvances in technology are apparent in all industries, even in the trade show business. Advanced technology has given companies the ability to capture and retain the attention of customers across many different demographics. Some would even venture to say that its technology that brings us all together. In order to set their trade show booths out from all of the others on the floor at any given event, exhibitors are turning more and more to technology to give their booths some glitz and panache in order to bring potential customers in. Here are a few things that are currently hot right now in the trade show world.

Design trends

Long gone are the square boxes of the trade show booths of old. Today’s trade show booths are sleek and full of curves and architectural details. Many exhibitors will lay wooden floors over the concrete facility floors in order to add a touch of sophistication and warmth to their displays. Continue reading

Trade Show Sign Options

tradeshow-boothWhen a company is going to a trade show, they are usually trying to plan a booth that will catch the eye of the customer and cause him or her to spend an extended period of time at that booth. This is important because the amount of traffic that a booth receives is often directly tied to how successful the business is at a trade show. In order to make sure that customers take notice of a trade show booth, it is necessary to have stunning visuals. There are several different options available for trade show signs. Continue reading

Drawing the Right Kind of Attention to Your Trade Show Booth

Getting noticed on a trade show floor when surrounded by hundreds of other displays takes a bit of creative thinking. You have to have the right resources and tools, as well as an attractive booth display. However, your competitors and everyone around you will try to do the same thing, so here are a few things to keep in mind.


Trade Show Display Booth

One of the main things that draws people to booths is the promise of finding out what the latest and greatest technology is. If you keep a new product prominently displayed near the front of your booth, you are much more to draw attention than if you hide it away within. Make sure to use enough signs to draw attention from further out on the show floor. Another great approach is to make sure those manning the booth are high-energy, enthusiastic employees who can make others feel equally as excited about the product.

Tradeshow Signs

If you go the route of using custom signage, take the time to invest a few dollars more into getting signs with copy that turns heads is worth it. Not only will you attract more visitors, but the right signs can help to increase your conversion rates right from the get-go.

Tradeshow Personnel

While this isn’t strictly appearance related, ensuring you have the right personnel manning your booth is important. The point was briefly touched on early, but aside from having high-energy vendors, you have to make sure they are knowledgeable and well informed about the product. The right people at the booth can make all the difference in the world when it comes to making the sale.

Tradeshow Booth Display Pieces

So what kind of equipment can you set up in your booth to ensure a great display? There are several kinds, some more suitable for certain businesses more than others. For instance, if you’re selling books, putting banner stands of your most popular titles will be a better choice than a flag. However, if you’re selling technological equipment, then a hanging banner display, or even a fabric pop-up booth that clearly lays out the technology could be a great choice.

Besides those, there are dozens of other options, including display accessories, modular booths, poster frames, and more. The key to making the most of your booth is finding a great retailer that can supply you with what you need for a price that doesn’t break the budget. If you run an independent shop, saving money is important. If you work for another company,then finding a way to cut costs can only help your employer’s impression of you.

Making a good impression at trade shows can bring in a huge amount of business and win you multiple contracts. The key is knowing how to set up a booth and what to do to make it effective. Follow these few tips for some real success.

Types of Trade Show Signs

trade show boothWhen a person is going to a trade show, it is critical that his or her booth make a splash and stand out from all of the other booths. If it is not able to do this, then the booth will be lost in the shuffle and will receive a great deal less traffic than it would otherwise. One of the easiest ways to make sure that a booth stands out is to use a trade show display sign. There are many different types that can work for a variety of industries. Continue reading

Tradeshow Displays For Every Need

Trade shows are one of the most effective ways for your business to get a lot of exposure and for prospects to find out about your products and services. A recent market research study indicated that close to 100 percent of those who responded stated that trade shows were more helpful than other sources including visits from company reps, and about 50 percent bought a product or service after attending a trade show.


A business that exhibits at a national trade show could get 200 visitors a day. They may not all buy a product or service, but it’s your opportunity to make new contacts, and prospects get an initial impression of your company.

When you’re exhibiting at a trade show, your exhibit should reflect your company’s goals. If you’re new to the market, it’s important to create a favorable impression with your marketing display. Your display should effectively convey your marketing message to your target audience. If you want to get ahead of a competitor, it’s important to create a positive image.

You have a lot of options when it comes to setting up your booth at a tradeshow. Your display should be compelling, because that’s what attracts visitors. The printed graphics must be high quality to grab attention. Booths can be set up as a backdrop or can be a center island. Either way, the colors should be bold and bright, feature contrasting colors, and display a creative image. A well designed display is what customers remember.

Stretch fabric displays are the easiest and fastest booths to set up. For startups, tabletop booth displays are easy to set up and are great for the budget conscious. Matching table covers and throws are available in vibrant colors and prominently feature your logo. Folding panel display kits feature detachable graphics and are economical.

Stretch fabric walls and fabric rooms are the ideal business solution for trade shows. They’re inviting and are designed for easy traffic flow. You can set up a semi-private meeting space that’s fully printable.

Accessories designed to compliment your trade show display include display and accent lighting, handout literature holders, and tablet holders that allow customers and prospects to have interaction with you.

Your display should be easy to set up and take down, and compact enough for easy storage. Purchasing tradeshow displays are a smart choice for your business because they’re available in so many styles. Displays are available for every budget and they’re eye-catching so they attract customers and prospects.

One of the best things about purchasing tradeshow marketing displays, is that you can also buy in-store, outdoor advertising for storefronts, and marketing event displays. Marketing displays can be used for airports, chamber of commerce events, exhibits, marketing events, malls, and school events.

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Art Guidelines for Trade Show Signs

trade show graphic designThere is no better way to make a splash at a trade show than to have a huge, fabulous graphic. Such a graphic is guaranteed to catch the eye of anyone who walks near it and attract potential customers so that they can be converted into actual customers. In order for a graphic to be successful, however, it is critical for compelling artwork to be used. Every company has different artwork that will make a large impact on its customers, but all artwork needs to fit the following guidelines.

Upload Location

In order for an art file to be used, it is necessary to upload it to an FTP server, rather than to simply email it. The quality of the image when it comes through an email will not be as high. It will also be much more difficult for the company that is making the signs to manipulate an image when it is not uploaded directly to the FTP servers. To streamline the entire sign-and-display-making process, the correct location must be used.

Multiple Files Must Be Zipped

Sometimes it will be necessary for a company to send many different art files because one display will use all of the files, or multiple displays must be made. When this is the case, all of the files should be in one zip file. This will make it easier for a sign-making company to find the files for their clients and use those files to make the necessary signs. Without having all of the files in one central location, a sign-making company will have to go hunting for the images, slowing down the production process and increasing the time it will take for the display to be made.

Large Files Must Be Sent on a CD

In order to maintain the quality of the image, it is often deemed necessary to send extremely large files physically in the form of a CD. This will also reduce the amount of space that is taken up on the FTP server and decrease download times. An extremely large file is considered to be larger than 500 MG. Companies that require more assistance or better defined instructions can contact the company that they are using to make signs.

Files Names Must Start With the Order Number

Every file, when sent to the company that is making the display, needs to start with the number of the order. Each order will have its own individual number that will allow it to be easily identified. By naming the file with the order number, the process of finding the necessary file will be made as efficient as possible and ensure that no mistakes are made.

Colors Need to Be Specified

In order for a file to be used appropriately, any colors that it contains need to be converted to CMYK, which is the format necessary for printing. It is also necessary to specify whether or not the colors are coated in Pantone.

By following these instructions, it will be possible for the display process to be completed in a short period of time to have all of the materials ready for the trade show.

Buy Tradeshow Displays from

If you are looking for trade show displays, is the best place to look. With trade show booth exhibits, event banner stands, trade show marketing displays, and much more, will help you find the signs to accurately represent your business. There are plenty of price options to choose from, along with rush delivery options for those who need their order done within two to three days.

Trade Show Marketing -

trade show marketing

Despite the internet providing companies with a unique way to market their products to a large number of consumers, trade shows are still an integral part of any business. Companies from various industries gather at different spots in a single location, and the aim is to get investors, partners, customers and media persons interested in new products. While many products can speak for themselves, having quality banners and marketing displays can make all the difference.

Having a quality trade show banner could be the difference between a booth that is completely ignored to one that thrives throughout the exposition. With so many different companies to visit, and people having a time crunch, quality marketing displays will ensures that your business is everyone’s first stop.

Largest Selection - is proud to offer the largest display of custom printed trade show banners, exhibit booth signs and pop up displays. Customers can choose between different kinds of displays. Booth displays are great for getting your counter noticed, while pop up displays are great for promotion stands that are moved from one spot to another during the day.

These displays come in a wide range of sizes, fit for any type of booth. Most displays are made with super heavy duty material, ensuring that the fabric does not tear, crumple or show signs of wear and tear during your exhibition.

The Truss Exhibit Booth is a very popular option for trade shows, especially when a company wants to make a big splash. These systems come with all the parts needed for easy set up, and they can be adjusted into different positions depending on the type of space available.

Retail marketing posters and stands are great for small booths at trade show exhibitions, shopping malls, and major retail stores. These stands are found in a variety of styles, with customers able to choose from counter displays, display signs, literature racks, kiosk stands, sign holders, sign stands and lightbox towers.

Storefront Displays:

In addition to providing trade show displays, also offers great deals on signs and displays for your store. Everything from store signs to LED displays can be purchased, with a great selection of items available for processing within two to three days.

LED displays are great for open/close signs, ATM displays, and for broadcasting sales to customers who are passing by.

While many of the signs ordered from are generic and already designed, it is possible to get custom signs created for your business. Anything Display offers full artwork support, with their team of artists able to create unique graphic designs for your business. While these products take longer to produce, their individuality makes them worth the wait.

Make A Splash At Your Next Trade Show

trade show boothYour trade show booth reflects your business’s professionalism the instant customers walk by. They are either turned off or excited at the product or service, depending on the layout and visual interest. Take a look at the psychological aspects of the trade show booth to entice more customers to come on in.

Location Selection Is Key

Trade shows are all about connections, from networking to visual stimulation. If possible, research the venue before committing to a location. You want to have your display on a main drag, preferably near an entrance. Look at all the available options, and choose the location and size that works well with your product or service. Being in a corner keeps you in the dark to new customers that may stay along the main walking area. A doorway gives you true visibility to all customers walking into the venue. Continue reading

How Trade Shows Help Buyers And Sellers

trade showsMany business owners have products that they need to publicize. A trade show is the best option for this task because it helps businesses display their products while saving time and money. A trade show is not a standard way to promote products; companies use trade shows to display their products because a trade show is an investment.


New Buyers And Customer Interaction

Many trade shows give business owners opportunities to find buyers and sellers. Most individuals can interact with other people who have experience in the same industry. Because of this, companies can interact will current buyers or potential buyers. Sellers benefit a lot from trade shows because they can meet attendees who may not have time to meet other people who are involved in sales. However, when they go to trade shows, they can stay up-to-date about new technologies and developments that are involved in their industries. Continue reading