5 Advanced Trade Show Strategies And Tactics

trade show boothDoesn’t it feel good to finally be just one of the team rather than the rookie? Of course it does. But, now that you’ve proven that you have what it takes to create a successful tradeshow booth, is there anything else you can do to build on that success?

Of course there is. Here are 5 advanced tactics that you can use to boost your tradeshow clout and create the tradeshow program that others have only dreamed of being a part of. Continue reading

Selecting a Prime Booth Location For Your Tradeshow Display

trade showBy now, you probably know that tradeshow participation is becoming increasingly more important for those who are looking for better avenues for advertising their wares. You’ve done your homework to ensure that you are creating an inviting booth that will bring potential new customers to the table, balancing your use of traditional marketing collateral with new, exciting electronic display options. You should have a very productive tradeshow experience. Or should you?

The truth is that while tradeshow booth display planning will go a long way to helping you reach success in your advertising endeavors, if you haven’t spent much time finding the prime piece of real estate in the venue, odds are you won’t be as successful as you could be. Where your booth is located is just as important, if not more important than your display. Continue reading

As a Marketing Guy, Trade Shows Make a Lot of Sense

Trade  Show boothYou can’t match the value of trade shows in the business world when it comes to boosting employee morale.

As a sales professional for a large personal electronics distributor, I like going to trade shows. My team members and I regularly operate a booth at many of the larger consumer electronics trade shows and I can tell you that having the opportunity to attend these shows is one of the main reasons I have remained employed with my current employer for so many years. Presenting at a trade show gives me the opportunity to see and compare all of the latest and greatest technology all under one roof-including seeing it in action and having the opportunity to get up close and personal with all the newest gadgets, allows us to attend educational seminars, and gives us access to one of the largest networking opportunities available in a non competitive environment.

Of course, I know that by presenting at trade shows, our sales team and our company as a whole, has a competitive edge over those who don’t. When we set up a booth at a trade show we get a unique and lucrative opportunity to demonstrate our latest advancements in technology, which makes it a great return on investment for our company, but that’s only scratching the surface. Attending trade shows is a huge morale booster for the sales teams thanks to the fresh energy they pump into our organization and the unique networking opportunities they present. Continue reading

Are Trade Shows a Thing of The Past? Not Yet!

Tradeshow Trade shows provide companies a unique opportunity to connect with their targeted consumers and provide them with a unique, interactive experience with new products that can make or break their revenues for the year. The key to the success of any company’s trade show experience is to attract the customers who will serve as the mouthpiece for their company. In order to do this, you have to create a trade show booth that will capture their attention. There are several emerging trends that promise to increase your face to face interactions with your target audience members. So, what elements should you be incorporating into your trade show booth this year?

Steady Growth in the Exhibition Industry Continues

First and foremost, while many companies are abandoning the trade show in favor of less resource intensive marketing efforts, it’s important to note that consumers are hitting trade shows at a much higher rate than previously expected As a matter of fact, the Center for Exhibition Industry Research has reported that attendance is actually exceeding initial projections, which means that those that take the time to attend trade shows will have the opportunity to reach many more people than in previous years. This trend has a direct impact in the return on investment that is the benchmark for marketing success. Continue reading

How to Create an Effective Trade Show Booth

trade show displayTrade shows are an invaluable way to not only pitch products and services to targeted audiences, but are also an invaluable way to help build brand identity. Face to face interaction with potential customers is a great way to build a good relationship with customers. However, in order to do this, you have to be able to draw your audience in.

In order to grab the eye of your target audience, you have to build an eye catching trade show booth. And while there are a number of people who have different opinions about what makes a quality trade show booth, the truth is that there is no cookie cutter method for creating the perfect trade show booth for your needs. The goal of your trade show booth design is to draw customers in and help build brand identity. Here are a few things you should consider before building your booth. Continue reading

Why Should Your Business Be Advertising at Trade Shows?

Trade-showWhen it comes to drumming up business for your business, what advertising methods are you using? Most companies rely heavily on their digital marketing campaigns, leaving little resources available for more traditional, old school techniques. However, do you know what you’re leaving on the table?

In today’s instant gratification business environment where bigger and faster automatically means better, most companies are spending time working on building up their online presence. They spend time on social media, optimizing their websites and blasting customers with direct email campaigns. Why? The main reason is because more and more demographics prefer electronic advertising over traditional advertising and, to be honest, it’s cheaper and faster. However, veteran advertising executives continue to hold on to a few vestiges of the old school advertising ways and continue to embrace campaigns such as print ads and tradeshows. Why? Because they work. Continue reading

Why Your Business Should Consider Attending Trade Shows As Part of Your Marketing Plan

trade show Have you considered participating in a trade show lately as part of your marketing plan? If you haven’t, now might be a perfect time to re-evaluate. There are some significant advantages of being involved in a trade show, not the least of which is getting a somewhat captive audience who is interested in what you have to offer. You are already displaying in a niche corner of your industry by having a display space on the trade show floor and a target audience that you won’t find in other venues.

A good example was 2014’s Consumer Electronics Show where over 150,000 attendees from over 150 countries worldwide wandered the exhibition space. Think about that – where else could you get your message or brand or product line in front of that many people who are already interested in what you have to offer? The simple answer is, you wouldn’t. When you set up at a trade show and have something to sell (always have something to sell in this buyer-rich environment), you are practically guaranteeing business – some of which could have long-term value. Continue reading

How To Market Your Business with Trade Shows

tradeshowsThere are many different ways to market yourself or your business. This is especially true in today’s tech-heavy world. Where you used to put together a marketing campaign that included mailers and a fax blast plus a few posters that could be put up locally, today you have those tools plus all the social media outlets like Facebook, Twitter, Pinterest, Instagram to name just a few. But even with all of this in your marketing mix, one tool that has stood the test of time is participation in trade shows.

Trade shows have long been the kind of marketing outlets that have been heavily used to get a brand or message or products in front of a lot of people at one time. If you consider the ways that the social media advances can be used in conjunction with the trade show atmosphere to pump up the overall volume, it becomes obvious pretty quickly that there is a lot to leverage with the trade show today. Continue reading

Great Eco-Friendly Tradeshow Giveaways

TradeShowTrying to grab the attention of your target audience is tough. Most are not impressed by the typical swag handed out at tradeshows, considering them cheap and unremarkable. However, by switching to eco-friendly promo items, you can easily set yourself apart from the crowd because your giveaways are different, and anything different is eye-catching, which is the name of the marketing game.

Eco Friendly Promotional Products: Why Going “Green” Just Might Work

It’s no secret that the world is suffering from an in ordinate number of pollutants and other contaminants. Citizens are becoming more and more involved in “going green” and doing their part to protect the environment. They are recycling and purchasing products that are biodegradable and even riding their bicycles to work.

In turn, they expect the companies they do business with to do the same. By offering eco-friendly giveaways at your tradeshow booth, you are telling your customers that what is important to them is important to you, too. You will be able to demonstrate your commitment to the things that they care about and thus builds brand loyalty. Continue reading

How to Create a Great Looking Trade Show Display

tradeshow boothTrade shows are an invaluable way to not only pitch products and services to targeted audiences, but are also an invaluable way to help build brand identity. Face to face interaction with potential customers is a great way to build a good relationship with customers. However, in order to do this, you have to be able to draw your audience in.

In order to grab the eye of your target audience, you have to build an eye catching trade show booth. And while there are a number of people who have different opinions about what makes a quality trade show booth, the truth is that there is no cookie cutter method for creating the perfect trade show booth for your needs. The goal of your trade show booth design is to draw customers in and help build brand identity. Here are a few things you should consider before building your booth. Continue reading