Hiring Event Staff for Trade Shows

Hiring Event Staffers For Your Next Trade Show

Exhibiting is an expensive marketing tactic that can help generate new business. If not taken seriously however it can be a big waste of money. Will hiring qualified and experienced event staff help you improve your results?

Below are five advantages to hiring professional event staff to help you increase ROI at your upcoming trade shows.

5 Ways Event Staff Hires Can Increase ROI at Trade Shows

1. Attract Attention – One of the most beneficial aspects of hiring event staff is their ability to attract attention to your trade show booth. Whether it’s through their sparkling personalities or by handing out promotional products to your target audience. Professionally hired staff has the skills and experience necessary to make valuable connections with your ideal audience. By hiring event staff to attract attention to your trade show booth it also ensures that your sales team has the time and freedom to focus on what they do best – close sales!

2. Product Presentations – Product presentations are a powerful trade show marketing tactic used to increase trade show leads and ROI for your brand. However if not executed properly trade show presentations can end in disaster. By hiring event staffers that have experience with ear prompters and/or teleprompters you can be sure that your product demonstrations will run smoothly.  An easy way to attract trade show attendees, the people you want to convert into trade show leads for your brand.  Another important reason to hire product presenters for your product presentations is because hired event staff have experience standing in the limelight as the center of attention while your sales team may not.  Hiring experienced event staff to run product presentations will ensure your presentation runs smoothly and not canceled at the last minute because of stage-fright.

3. Product Demonstrations – Similar to product presentations, product demonstrations are an effective way to educate trade show attendees about your product, brand or services. Educated consumers help to increase your trade show ROI. By hiring event staff that have experience in executing and performing product demonstrations you and your team can effectively reach a larger audience, capture more trade show leads to increase your ROI.

4. Reach a Larger Audience – Hiring event staff is also an easy and useful way to reach a larger audience, why? Professional event staffing brings a wide range of experiences and skill sets. For example, hiring promotional models of various ages, ethnicities and experience levels helps you reach a larger audience. Some businesses hire bilingual event staff to communicate more effectively. Hiring multilingual event staffers helps to reach an even greater audience. Event staff hires can also be utilized to roam* around the trade show floor approaching your ideal audience looking for potential sales for your brand.

* While some trade shows allow event staff to roam the trade show floor, not all of them do. We highly recommend double checking with the trade show venue and trade show organizers before hiring event staff to roam the trade show floor promoting your brand.

5. Qualify Trade Show Leads – Has your trade show team every gone to a trade show and spent days collecting business cards only to return to the office the next week and determine that almost none of them were qualified leads?  Hiring event staff to qualify trade show leads is an easy way to correct that issue.  Hired event staff are able to effectively collect qualified trade show leads because hired event staff have years of experience in the trade show industry, they know what types of questions to ask to separate high quality trade show leads from trade show leads that aren’t ready to make a purchasing decision or don’t have the authority to.

When it comes to exhibiting at trade shows, it’s important to continually increase your ROI if you want to stay competitive in your industry. Maybe it’s time you consider hiring event staffers to help you increase your trade show leads and sales?


Margaret Colebeck Vantage Advertising LLC

Margaret Colebeck

Submitted article by Margaret Colebeck.  Margaret works for Vantage Advertising an event staffing company that hires experienced trade show models for promotions and trade shows throughout the country.  She manages and writes educational content for the Models For Trades Shows Blog.  Her posts inform and inspire trade show exhibitors about trade show marketing, lead generation, event staffing, and more.

Seven Things to Avoid to Prevent Losing Potential Leads

trade showsThere are tons of articles out there telling you everything that you need to do in order to enjoy a more productive tradeshow experience, but few that address the faux pas that are often committed in the tradeshow environment. This article is dedicated to helping you avoid the things that push guests away from your display and ensure you get more leads.

Inexperienced Staffers

There is nothing more annoying to visitors of your display to have questions about your product and have no one available to answer them. Make sure that the people working your booth have in-depth knowledge of the products you are selling before they hit the floor. Continue reading

What Can You Do To Make Your Trade Show Experience More Fruitful

trade_showsMarketing experts have long touted the benefits of trade shows when it comes to lead generation. However, today’s trade show has come a long way from the trade shows of yesterday. If you are looking for information to create a better, more effective trade show display, you’ve come to the right place.

Trade Show Trends

Buyers are coming more prepared.

One of the first things you should realize is that buyers use trade shows in an entirely different fashion today than they did years ago. In decades past, buyers came to trade shows to learn about new products coming to market. However, that desire to simply “see what’s out there” is far from the norm these days. Buyers at trade shows today are much more informed and are looking to be wooed. This means that the success of your trade show booth will depend on what you provide to your buyers before they ever get to the show itself. Build brand awareness online by making information about your products available so that your company makes the short list on more visitors’ lists.

Technology is changing the playing field.

While technology was a novelty just a few years ago, it is a necessity today. Today’s trade show attendees want to be wowed and using technology in new and exciting ways will definitely do that. Here are a few things that you should know about using technology in your trade show display:

Digital marketing collateral

Several recent studies have shown that most (not all) print marketing collateral winds up in the garbage long before the visitor ever leaves the show. However, interactive technology, brightly lit displays and other technological advances make a huge impression on guests.

Virtual/Augmented reality experiences

Adding lesser known/used technology will definitely put your company on the map. For example, virtual reality technology is a great way to help your visitors truly “experience” your products. Oculus Rift VR makes it possible to engage visitors with your brand by creating augmented reality experiences on smartphones, tablets and other mobile devices, superimposing graphics and other sensory stimuli onto the real reality of the visitor’s physical environment.

Social media interaction is becoming more of an important success indicator.

Social media. It seems to be the scourge of the 21st century and yet hundreds of millions of people around the world engage in some form of social media sharing on a daily basis. Finding new and innovative ways to integrate social media with marketing your products is the key to performance in a trade show environment. Social media engagement is also quickly becoming the gold standard for measuring ROI. Many companies use the number of shares, likes and other social media indicators to rank a company’s standing in the marketplace. Those who have spent more time carefully cultivating an engaging social media presence will reap the rewards in this particular category, so consider expanding your social media engagement before you display at your next trade show.

As you can see, the face of the successful trade show exhibitor has changed significantly over the past few years. However, understanding what visitors are looking for will help you better structure your next display.

Tips To Make Your Trade Show Display Truly Pop

TradeShowCongratulations. You’ve done your homework and designed a great looking trade show display. However, you still aren’t convinced that your booth is going to stand out from all of the other booths at the next show you’ll be attending. Here are some last minute tips that you can use to create an irresistible display and maximize visibility.

Add Device Charging Stations

Trade show patrons are constantly on their smart phones, tablets and other mobile devices, Tweeting, posting pictures on Facebook, messaging their friends, family and employers while looking up more information about various products and companies. This means that they are going to need a lot of battery power. One of the best ways to lure patrons into your display is to offer a charging bar where they can take a time out to recharge their batteries as well as those in their devices. Continue reading

How to Increase the Effectiveness of your Tradeshow Exhibit

trade-showSandy Reynolds, CMP, president of Meetings & Events USA, is an authority on what works and what doesn’t when it comes to tradeshow exhibits. If you are looking for better ways to get more out of your tradeshow experience, here are a few things that you should incorporate into your planning strategy for next year.

Know what they need

You aren’t going to attract tradeshow attendees if you aren’t catering to their needs. Far too many exhibitors stick to the tried and true method of exhibiting their company and their wares. However, patrons of today are looking for a more personal touch when it comes to the displays they will patronize. Do some research and find out what the patrons of a particular tradeshow wants and then deliver it. Conduct a few calls and send out a few surveys prior to the show to find out what patrons really want from a vendor and then plan your display around those needs. You will be amazed in the difference your exhibit will be viewed. Continue reading

How to Make Your Tradeshow Booth Stand Out

trade showsAs a new trade show booth exhibitor, you’ve probably read all the articles available on how to design a better tradeshow display. However, despite your best efforts, did your exhibit still seemed to fall short of your goals? If so, your design may be structurally and fundamentally sound. But, it may be lacking in visual interest, which is preventing you from being able to capture the attention of tradeshow goers.


Make Your Booth Unique

Think about this for a minute: you’ve created a tradeshow booth that follows all of the rules that the “experts” have put out there. But, so has everybody else. And, in a hectic, somewhat chaotic atmosphere of a tradeshow, one booth will blend into another and so on until everything becomes a blur. In order to grab the attention of attendees and draw them into your display rather than letting them stop by chance, you need to make your booth unique. Continue reading

7 Keys to a Successful Tradeshow Experience

trade_showsUp until very recently, tradeshow exhibition had fallen by the wayside and become a very unpopular way to promote your company. However, thanks to the slow, yet steady recovery of the economy, more and more businesses are branching back out into the world of tradeshow exhibition. However, because tradeshows have not been at the forefront of marketing for so long, many of today’s marketing professionals don’t have the experience necessary to produce an effective tradeshow display. Here are a few things you need to know about tradeshow exhibition in order to get the best results.

1. Look sharp… be sharp… And be kind… Tradeshow exhibition is a much different marketing technique that just about any other type of marketing technique out there. Why? Because it requires you to directly interact with your target audience. You need to be assertive, but not pushy. You need to be kind without seeming condescending. Don’t appear lazy. Don’t sit, look professional and interact with patrons in a genuine way. Tradeshow visitors want to be made to feel important and it is your job to deliver that. If you don’t, not only will you lose the opportunity to deliver your message to that person, you can rest assured that anyone within a virtual million mile radius will know about it over a range of social media outlets. Continue reading

The 2015 Tradeshow Season Revisited


Tradeshow season for 2015 is starting to draw to a close. And it has been an exciting, robust tradeshow season this year. As this particular marketing campaign season begins to wind down, it is important to reflect on the things that worked for you this year and things that didn’t yield the results you had hoped for in order to begin thinking about better tradeshow choices for next year.

Booth Design

Many tradeshow exhibitors spent time redesigning their tradeshow booths and displays for the new year, spending time on understanding how the different elements of the design balance against each other in order to create a better display. Long gone are the days of a monochromatic color palette and minimalistic furnishings that favored bright, audacious signage.

This year’s tradeshow patron was looking for more from exhibitors. They were drawn to booths that provided an inviting environment. In order to accommodate this need, exhibitors spent time and effort exploring different color options, incorporated high tech displays that offered an interactive environment and even provided patrons with a calm place to recharge their own batteries while plugging in their various electronic devices for a quick recharge. Today’s successful exhibitors grasped the concept that tradeshow visitors were looking for companies to provide more value and flocked to those who were able to provide it.

Lead Generation

In addition to providing a more exciting, interactive display, exhibitors learned new ways of generating and following up on leads. Of course, the main goal of an exhibitor at a tradeshow is to generate leads. However, in recent years past, this has proven to be much more difficult than ever before. Today’s exhibitors worked diligently to come up with new and innovative ways to capture patrons’ contact information and catalog this information in order to create a better method for follow up after the show is over. This effort led to greater conversion and ultimately to a higher rate of return on their tradeshow investment.

In order to achieve this higher level of success, some exhibitors used technology to capture and catalog this information while others continued to rely on more traditional methods with an increased focus on better contact management. And, of course, the most successful were the ones who never wasted an opportunity to create those contacts and gather contact data, even if the encounters weren’t ideal.

Final Thoughts on the 2015 Tradeshow Season

2015 brought many exhibitors the opportunity to hone their skills and prove that they have the marketing chops necessary to be successful in their chosen fields. However, 2016 will prove to be even more challenging as many who were novices in the tradeshow arena will now have to expand their reach beyond the basics in order to glean even more from their tradeshow experiences. Employing advanced techniques such as understanding the relationship between traffic patterns and tradeshow booth locations and how exhibiting in non-traditional tradeshows can boost exposure will allow them to maximize their exposure and effectiveness within this unique marketing medium and provide them with unparalleled opportunities for success. Are you ready for the future of tradeshow marketing?

5 Advanced Trade Show Strategies And Tactics

trade show boothDoesn’t it feel good to finally be just one of the team rather than the rookie? Of course it does. But, now that you’ve proven that you have what it takes to create a successful tradeshow booth, is there anything else you can do to build on that success?

Of course there is. Here are 5 advanced tactics that you can use to boost your tradeshow clout and create the tradeshow program that others have only dreamed of being a part of. Continue reading

Selecting a Prime Booth Location For Your Tradeshow Display

trade showBy now, you probably know that tradeshow participation is becoming increasingly more important for those who are looking for better avenues for advertising their wares. You’ve done your homework to ensure that you are creating an inviting booth that will bring potential new customers to the table, balancing your use of traditional marketing collateral with new, exciting electronic display options. You should have a very productive tradeshow experience. Or should you?

The truth is that while tradeshow booth display planning will go a long way to helping you reach success in your advertising endeavors, if you haven’t spent much time finding the prime piece of real estate in the venue, odds are you won’t be as successful as you could be. Where your booth is located is just as important, if not more important than your display. Continue reading