The world of trade shows has changed quite a bit over the years. There are trends for this industry that have come and gone and have come back around again. The appetite of the consumer base for hands on, face to face interaction stays alive even in the midst of our digitally driven world these days. Statistically speaking, events (including trade shows), runs second only to digital campaigns when it comes to marketing with every other outlet running distantly behind. So the smart company puts its money on both efforts to get their brand in front of their customers and generate new business.
When it comes to display space, it’s all about the design, and that is one thing that has never changed. The updates and trending styles come from use of display materials, color, furniture (to be or not to be), interaction and presentation. One other driving factor that doesn’t get as much press as some of the others is flow – traffic flow, to be precise. How you craft the layout of your display space to “direct” the flow of traffic into and out of your area can be a deciding factor in how much business you generate at all. Continue reading
The success or failure of a tradeshow booth depends on a lot of key elements. However, none have quite the same impact as the color palette you choose. Color is an important component to trade show exhibit design, some believe it’s the most important element. Not only are color schemes and graphics one of the easiest things to change in a tradeshow display, they are also the least expensive way to add personality and life to a booth. So, why aren’t more tradeshow exhibitors taking cues from other industries and getting away from the tried and boring basic color schemes and mixing it up with the more sophisticated color palettes that their customers are looking for?
Scientists have long understood the power that color has over our perceptions and emotions, and it is this emotional response that you, as a marketer, are looking for. The main issue is that most tradeshow exhibitors simply leave color choice out of the equation, choosing the company’s corporate color scheme rather than designing a custom, attractive and effective tradeshow display using colors that take their inspiration from fashion and interior design trends. This cookie cutter approach does not do much to help you set yourself apart from your competition. However, being different does have its advantages. Continue reading
As consumers realize they like to be engaged with new ideas in a face to face fashion as well as digitally, trade show events will continue to remain strong weapons in a smart business’s arsenal. For some time, it was thought that digital and social media would literally wipe out things like trade shows as consumers would drift to the digital side and stay home rather than making the effort to get out and about. That is proving to just not be the case at all. Instead, the reverse concept is showing up in many ways including increased attendance at trade show events and conferences. Bottom line: people are social creatures who really like to come together and interact – even if it might be more convenient to sit on the couch and wear out their thumbs on the phone or tablet.
However, using digital media and technology as part of a display space if you are an exhibitor continues to rise in popularity. In fact, a strong case is made for its use simply because “changing” how these tools are used and what is viewed on them contributes to a display space redesign in a far less costly fashion than printing and otherwise physically producing new display materials. Once you’ve paid for the monitors, tablets, or other display screens, you are set for quite some time as the changes can all be done virtually without additional costs. This is a big plus for incorporating these devices as part of your space and reducing your long-term budget. Continue reading
Now that 2014 has come to a close, it’s wanted to take some time to reflect on the economy, the trade show industry as a whole and trends that have helped to shape what promised to be another exciting year in the tradeshow industry.
Today, the economy is stronger than where we began last year. Business owners have seen an increase in their sales month over month during 2014 and 2015 is expected to be even better.
And, as the economy continues to recover, tradeshows have begun to see a reemergence as a vital part of a strong, well-rounded marketing initiative. Participating in tradeshows offers businesses a way to maximize their marketing efforts and take “social media marketing” to a whole new level, by providing tips and tricks to maximize the effectiveness of their tradeshow booths and presentations. For example, did you know that by attending tradeshows, you have the unique ability to make a memorable impression on potential new customers after just one encounter rather than having to make multiple contacts in order to earn their business through other marketing means? That’s right. While many businesses continue to avoid going to tradeshows because of a perceived higher cost, the truth is that you get a lot more return on your investment because you have the opportunity to meet customers face to face. Continue reading
Trade shows are an invaluable way to not only pitch products and services to targeted audiences, but are also an invaluable way to help build brand identity. Face to face interaction with potential customers is a great way to build a good relationship with customers. However, in order to do this, you have to be able to draw your audience in.
In order to grab the eye of your target audience, you have to build an eye catching trade show booth. And while there are a number of people who have different opinions about what makes a quality trade show booth, the truth is that there is no cookie cutter method for creating the perfect trade show booth for your needs. The goal of your trade show booth design is to draw customers in and help build brand identity. Here are a few things you should consider before building your booth. Continue reading
When it comes to drumming up business for your business, what advertising methods are you using? Most companies rely heavily on their digital marketing campaigns, leaving little resources available for more traditional, old school techniques. However, do you know what you’re leaving on the table?
In today’s instant gratification business environment where bigger and faster automatically means better, most companies are spending time working on building up their online presence. They spend time on social media, optimizing their websites and blasting customers with direct email campaigns. Why? The main reason is because more and more demographics prefer electronic advertising over traditional advertising and, to be honest, it’s cheaper and faster. However, veteran advertising executives continue to hold on to a few vestiges of the old school advertising ways and continue to embrace campaigns such as print ads and tradeshows. Why? Because they work. Continue reading
If you are a company marketing expert who is looking for a way to create the perfect trade show display for the next big event on a limited budget, there are several things you need to consider.
Trade show displays of yore used to be a very expensive proposition, with companies throwing thousands upon thousands of dollars without much thought to the level of return on that investment that they are receiving. However, after the economic downturn, this just isn’t a practical approach to marketing and companies are scaling back. Continue reading
As the 2014 trade show season comes to a close, many companies are already scrambling to figure out how to get ahead of the game for 2015. 2014 was an exciting year for trade shows in that there were a lot of new and innovative ideas on display during the 2014 season and 2015 promises more of the same.
Increased Engagement through New Media
The biggest concept on display this year was the introduction of new media as companies rushed to grab the attention of consumers. Interactive wallboards and other technological displays provided the wow factor that many consumers were looking for and were very successful in drawing in the crowds. Mobile apps have also become increasingly popular. One such app allows specific companies to track trade show goers and provided them with alerts regarding exhibitions they may be interested in and where those exhibits may be. Paper brochures and flyers have been replaced with interactive table presentations that free company reps to provide a more personal interaction with potential consumers rather than focusing on the pitch. Continue reading
Trade shows provide companies a unique opportunity to connect with their targeted consumers and provide them with a unique, interactive experience with new products that can make or break their revenues for the year. The key to the success of any company’s trade show experience is to attract the customers who will serve as the mouthpiece for their company. In order to do this, you have to create a trade show booth that will capture their attention. There are several emerging trends that promise to increase your face to face interactions with your target audience members. So, what elements should you be incorporating into your trade show booth this year?
Steady Growth in the Exhibition Industry Continues
First and foremost, while many companies are abandoning the trade show in favor of less resource intensive marketing efforts, it’s important to note that consumers are hitting trade shows at a much higher rate than previously expected As a matter of fact, the Center for Exhibition Industry Research has reported that attendance is actually exceeding initial projections, which means that those that take the time to attend trade shows will have the opportunity to reach many more people than in previous years. This trend has a direct impact in the return on investment that is the benchmark for marketing success.
What does this mean for your company? It means that you will be doing yourself a disservice by not attending a few trade shows this year. Continue reading
Advances in technology are apparent in all industries, even in the trade show business. Advanced technology has given companies the ability to capture and retain the attention of customers across many different demographics. Some would even venture to say that its technology that brings us all together. In order to set their trade show booths out from all of the others on the floor at any given event, exhibitors are turning more and more to technology to give their booths some glitz and panache in order to bring potential customers in. Here are a few things that are currently hot right now in the trade show world.
Long gone are the square boxes of the trade show booths of old. Today’s trade show booths are sleek and full of curves and architectural details. Many exhibitors will lay wooden floors over the concrete facility floors in order to add a touch of sophistication and warmth to their displays. Continue reading