Many business owners have products that they need to publicize. A trade show is the best option for this task because it helps businesses display their products while saving time and money. A trade show is not a standard way to promote products; companies use trade shows to display their products because a trade show is an investment.
New Buyers And Customer Interaction
Many trade shows give business owners opportunities to find buyers and sellers. Most individuals can interact with other people who have experience in the same industry. Because of this, companies can interact will current buyers or potential buyers. Sellers benefit a lot from trade shows because they can meet attendees who may not have time to meet other people who are involved in sales. However, when they go to trade shows, they can stay up-to-date about new technologies and developments that are involved in their industries. Continue reading
If you are trying to make a go of it in business, taking your show on the road is often the best way to spread the word about your product or service. Choosing trade shows in key locations can really help you to make your business thrive. However, you really have to dress for success in every sense of the phrase. Not only do you need to present yourself in a professional manner, you want to make sure that what you have to offer stands out. A company like anthingdisplay.com can help you to show off your wares or highlight your best assets through the use of signs and display cases. Continue reading
Let Us Showcase Your Product
If you’re looking for a way to create an eye-catching marketing message for your product or service, anythingdisplay.com has a variety of products that will help you obtain your goals. It doesn’t matter if your company is large or small, your message will be delivered in a comprehensive way to attract the clients you desire. Anythingdisplay.com is a leader when it comes to offering volume and discount pricing.
Types of Tradeshow Displays
When attending a tradeshow, it is important that a company’s message not only attracts visitors, but exemplifies professionalism and creativity. In an effort to stand out among several competing vendors, purchasing a booth display that is large yet appealing can help you retain the attention of table visitors thus supporting your verbal presentation. Anythingdisplay.com has backdrops and backwalls which provide a vivid presentation of your company’s logo or product. Some of these products include: Continue reading
Imagine a group of potential clients and competitors physically meeting in one locale for the purpose of doing business and making new contacts. Now imagine that your company decides to pass on the opportunity. There is no logical reason for any company that is interested in boosting sales to miss out. The benefits of a carefully selected trade show that caters to your potential clients are many. Below are just a few of the top contenders. Continue reading
There are tangible benefits for companies that incorporate trade shows into their marketing plan. While there are costs associated with participating in a trade show, strategically selecting trade shows based on the quality of likely contacts means that the benefits will far outweigh the costs involved. As is true for any marketing activity, the ROI must justify the effort. Since trade shows offer a superior forum for doing business, it is important to recognize that simply showing up at a trade show does not guarantee a profitable experience. Preparation is key for maximizing the opportunity. Continue reading
You can’t match the value of trade shows in the business world when it comes to boosting employee morale.
As a sales professional for a large personal electronics distributor, I like going to trade shows. My team members and I regularly operate a booth at many of the larger consumer electronics trade shows and I can tell you that having the opportunity to attend these shows is one of the main reasons I have remained employed with my current employer for so many years. Presenting at a trade show gives me the opportunity to see and compare all of the latest and greatest technology all under one roof-including seeing it in action and having the opportunity to get up close and personal with all the newest gadgets, allows us to attend educational seminars, and gives us access to one of the largest networking opportunities available in a non competitive environment. Continue reading
A lot can change in a year … what can you expect in 2014 from the trade show industry? Each year presents a different set of challenges and opportunities for businesses and the trade show industry as a whole. In order to help exhibitors prepare for the upcoming year, the Trade show Suppliers Blog offers an insider’s look into the trade show industry and the analyses of what to expect from the year ahead.
In an interview conducted by ExpoWeb.com, most of the organizers of major trade shows are optimistic about the trade show industry as a whole and have a keen interest to emphasize live shows and new technologies in 2014. The three year forecast provided in the 2012 CEIR Index Report continues to reflect overall growth for tradeshows as long as the American economy continues to strengthen. In 2013, most large trade shows have averaged between 1050 and 1100 exhibitors and the top organizers predict that many new companies will enter the trade show arena in 2014. Continue reading
As the leading sales executive for a global communications company, Steven Childers is often approached by junior members of the sales team for advice and mentoring. One of the questions he is asked regularly is why he embraces the trade show circuit. Other veteran sales team members, like Dave Reynolds, saw trade shows as a complete waste of time and only attended them when his attendance was required.
Dave relies heavily upon tried and true methods for generating sales volume: cold calling, prospecting, and creating presentations, over trade show attendance, which has met with moderate success. He seems to have no trouble making his numbers at the end of each month, but spends twice as much time landing the sales he needs. Continue reading
As 2013 slowly winds to a close, we wanted to take some time to reflect on the economy, the trade show industry as a whole and on some of the topics we’ve visited over the past year. Today, the economy is stronger than where we began in early January. Business owners have seen an increase in their sales month over month during 2013 and 2014 is expected to be even better.
According to Council of Economic Advisors, the economy continues to recover. And as it does, trade shows will become increasingly important to businesses looking to capture their share of the pie. This was our inspiration for this blog and remains so today. We wanted to offer businesses a way to maximize the effectiveness of their trade show booths and presentations. Continue reading
If you are planning on utilizing trade show events to promote your business, you need to understand just how important it is to follow up once the show is over. Many business owners fail to follow up because they get busy or they don’t feel like it is worth the time. They are missing out on a huge opportunity – and possibly one of the biggest ways to succeed from a tradeshow.
I recently spoke with a gentleman who had given up on tradeshows. Dan was an insurance provider who had booked a table at a few events, but decided it wasn’t the right tool for him. I asked him why he felt that way, he explained that he was never able to sign anyone up at these shows. I asked him if he had a way to collect leads that he could follow up with after the show. Continue reading